RealObjects PDFreactor + Pimcore enable print-ready price lists via B2B/B2C sales tool for global distribution network

mafi is an international natural wood flooring brand, standing for a family-owned business that was founded more than 100 years ago, producing innovative products for kitchens, baths, living rooms as well as commercial projects exclusively in Austria. mafi Naturholzboden GmbH also offers several additional solutions such as stairs, skirting, as well as care and installation materials. Their tailor-made products are sold in more than 50 countries, achieving a turnover of about 22 million EUR in 2017.


All product, sales and marketing information is structured and consolidated from 3rd party systems. A central master data management process feeds all relevant IT systems, such as PIM, CMS, DAM and e-commerce and keeps track of all changes. The mafi B2B/B2C e-commerce portal and related price list production retrieves data for thousands of different product variants from those systems.

Using PDFreactor as plug-in within Pimcore enables mafi to easily and quickly update price lists, maintaining consistent layout standards without having design and typesetting costs. Cost reduction in the five-digit range, considerable time-savings as well as constant performance have been achieved.


The fully automatic database publishing is done based on the consolidated master data. The generated print-ready price lists generated with PDFreactor serve as a basis for all mafi stores and distribution partners in more than 50 countries, covering: 17 different price lists, 9.000 product variants, 5 languages, 6 currencies, 10 different units.

Print-ready PDFs are created directly within the Pimcore system using PDFreactor as plug-in. When rendering, the print is first rendered to HTML and then rendered to PDF. PDF rendering itself is done by PDFreactor, which comes with an out-of-the box feature to add (technically done by an additional CSS-file) printer marks to the PDF.

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About RealObjects

RealObjects (, founded in 2000, provides W3C standard-compliant, cross platform software tools for electronic publishing, content authoring and web-to-print.

Its W3C standards-based publishing solution PDFreactor is an industry-recognized flagship product, which is used for server-side conversion of HTML to PDF whenever electronic and typeset-quality print output of business content is required. It is the perfect printing component for web applications, incl. database publishing, web-to-print, PIM, DMS, MDM, DAM, WCMS, VDP etc.

RealObjects products are used by about 3000 corporate customers in over 40 countries, ranging from small businesses to Fortune 500 enterprises, educational institutions as well as government and nonprofit organizations. Several OEM and VAR partners as well as major accounts have deeply integrated RealObjects technology into their toolsets and solutions.